Tuesday, July 31, 2012

Is There An Echo In Here?



"Make It Big Ass"?

The last corporation I worked for had the slogan,
"Make It Bad Ass".
(see Bad Ass blog post)

Now it's Big Ass.

What? Did they have a sale at Slogans.com?

When corporations like Microsoft, Amazon, Apple and Google get together 
to purchase patents, do they also purchase slogans?

And guys, can we swap out Ass for something else?

And why would you think you can rally a team around a sentence like this anyway?